Project 1
Building awareness
Visual Storytelling
Design an orihon style folding booklet visualizing the unique personality and character of your interview partner
and their relationship to nature, specifically around water. collect information (see questions below) about them
in order to interpret and transform your research into a compelling design using abstract pattern development,
storytelling, poetry, quotes, lyrics etc
Brief
emphasis will be placed upon original concept development and the exploration of diverse processes,
techniques and methods. (photography, screen printing, xerography...) you will be expected to experiment and
explore, thereby expanding on your visualizing skills.
Questions
1. Tell me a memorable experience around water from your life.
2. What is your relationship to nature?
3. What is your favorite ocean animal? Why?
4. What is your favorite color? Why?
5. What is your favorite landscape? Why?
6. What makes you feel connected with the world?
7. What are you passionate about?
8. Who is your favorite writer/poet/songwriter/designer? Why?
9. What does flow mean to you?
10. How is water meaningful in your life?
Project 2
Discovering the relationship between design and human experience
Brief
Creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. The sea change design process helped to define your calling and its
embedded meaning.
Now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning and understanding to the viewer. Stay away from literal translation and use metaphors and story telling for your design. Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.
Goal
Visualize a highly abstract idea that source from your growing awareness of the deeper aspects of yourself in your own personal voice by exploring design elements, typography and diverse processes: eg drawing, photography, xerography, abstraction, typography, collage, textures, sculpture, different types
of materials: paper, fabric, vellum, cardboard, metal, wood, foil...
Deliverable
Calling intention poster with calendar for the year 2020
22”x 28” MINIMUM final size; 4cp
1st level of information: your calling (you can add your embedded meaning)
2nd level of information: calendar (keep it to less than 1/4 of the format)
Project 3
Leveraging your callings into organizational intentions
Problem statement
Entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT
Goal
Design the intention and the brand for a fictitious non-profit organization that engages in the field of water:
. water literacy (education)
. water & social justice / gender equality
. water & culture / appreciation / art / imagination
. water & ecology / biodiversity / environment / climate change
Your group will design
. concept map of the field of water
. name and intention of your organization
. visual identity
. online appearance
. one artifact of your organization, eg: poster campaign, sculpture, product, animation, exhibit, etc
. ripple story (how the artifact influences individuals and culture over time)
Deliverable
11x17 booklet wire bound with the following 8 pages:
1. cover page
2. concept map
3. brandmark
4. area of isolation
5. homepage + one additional webpage
6. artifact
7. ripple story
8. back cover
PLUS
six 11x17 color print outsor gallery (do not include the two cover pages)
Project 4
Process Notebook
The journal must be in book format. You can wire bind it or wire bind it with french binding.
InDesign Template provided.
process notebook (developed over the course of the semester to include)
Cover design
required copy: your full name, Spring 2019, BA Senior Project Process Notebook
Table of contents
P1 | Building awareness
. project outline (copy online)
. all notes
. thumbnails, concepts, sketches
. 1 or 2 page overview of final design
. written analysis of project (what worked well, what did not work so well, what did you learn)
P2 | Discovering the relationship between design and human experience
. project outline (copy online)
. all notes
. thumbnails, concepts, sketches
. 1 or 2 page overview of final design of all pages of calendar
. written analysis of project (what worked well, what did not work so well, what did you learn)
P3 | Leveraging life intentions into organizational intentions
. project outline (copy online)
. all notes
. thumbnails, concepts, sketches from the whole group
. 1 or 2 page overview of all final pages plus logo
. written analysis of project (what worked well, what did not work so well, what did you learn)
. your Resume
. your Business card
. List of fellow students with their callings and email contact info (provided by me)
